Venmo

We thought about it, and most everyone under 40 already uses Venmo. Why? Convenience.

So strategically, how does Venmo maintain its usefulness? What could they do to make their platform even more convenient? Well, meet Split. The easiest way to split the check.

CW: Ben Kalajainen

Step 1: Open

Step 2: Who are you with?

Step 3: Snap the check

Step 4: Tip time

Step 5: Who had what?

Branded Check Presenter