Venmo
We thought about it, and most everyone under 40 already uses Venmo. Why? Convenience.
So strategically, how does Venmo maintain its usefulness? What could they do to make their platform even more convenient? Well, meet Split. The easiest way to split the check.
Step 1: Open ![]()

Step 2: Who are you with?
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Step 3: Snap the check
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Step 4: Tip time
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Step 5: Who had what?
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