Stella & Chewy’s – Halloween
To us humans, a deliveryman is just a man delivering. A doorbell is just a sound that lets us know said deliveryman has just done his job. A vacuum is a machine to clean and a bath tub is just a tub to bathe in. But to pets, these things are scary, unexplainable hauntings that raise the hairs on their neck daily. A natural raw reaction to their feelings.
My role: Concepted the ideas & built the moodboards, worked with illustrator Nache Ramos to create spoooky posters about pets’ everyday horrors.