Purple Mattresses
You should never lie to someone who isn’t sleeping on a Purple mattress by telling them, “Goodnight.”
CW: Phil Sipiora
Spot
Instagram Stories
Direct Mailer
Cease and Desist letters will be mailed to households telling homeowners that to have the right to say “Goodnight” you must first purchase a Purple mattress.
Children’s Book
A cautionary tale for those who are not spending the night on a Purple mattress. Purple store fronts will give you an opportunity to purchase “Good Luck Moon”.
