To prove that Cracker Barrel’s care is tossed, baked and fried into everything they do, we created a :30 national TV spot featuring it as their secret ingredient. And we’re proud to have brought a little care into their new logo outro, too, introducing a new wave of inclusivity to the brand.

︎︎︎ My part: Worked alongside my writer and our team of CDs, ECDs, and junior teams.