CRACKER BARREL
CARE
To prove that Cracker Barrel’s care is tossed, baked and fried into everything they do, we created a :30 national TV spot featuring it as their secret ingredient. And we’re proud to have brought a little care into their new logo outro, too, introducing a new wave of inclusivity to the brand.
︎︎︎ My part: Worked alongside my writer and our team of CDs, ECDs, and junior teams.
︎︎︎ My part: Worked alongside my writer and our team of CDs, ECDs, and junior teams.
:30 National TV Spot
New Logo Outro
![](https://freight.cargo.site/t/original/i/1325215ac8d56afc8d7e6f8805bc6e11f46ff86b8d74db65831c02e6b82d7e46/CB_Care_Gif_ForKaitlin.gif)
A look into the outro shoot (Because it’s wholesome)
![](https://freight.cargo.site/t/original/i/7fb578d2d9037e242796e92bbaf9fa3e01726885135af44e3c764a053c7a2723/Screen-Shot-2021-04-05-at-12.23.22-PM.png)
![](https://freight.cargo.site/t/original/i/ace8277fbd6f8f2f32287f9de71860f829825cb2427124169b33afe0bf891f99/Screen-Shot-2021-04-05-at-12.23.59-PM.png)
![](https://freight.cargo.site/t/original/i/ddf8bfc8fdf15cef4b705c40d726cf9d6fba374874dc580ac624c487ef8d2ae1/Screen-Shot-2021-04-05-at-1.07.59-PM.png)
![](https://freight.cargo.site/t/original/i/4f8db69415051378a4dbe064de56c376496a8b7dd35db7090b5ed86451efa733/Screen-Shot-2021-04-05-at-1.48.30-PM.png)
![](https://freight.cargo.site/t/original/i/06ce8d4243f675eadcabd5000d0504bb0c445474243332bb12b099ba8c97e33e/Screen-Shot-2021-04-05-at-12.19.54-PM.png)
![](https://freight.cargo.site/t/original/i/ccc32a484d51f832b708e0fb5dc3f163f921109fb0bf5671818b4c211b9fc46a/Screen-Shot-2021-04-05-at-12.16.23-PM.png)
![](https://freight.cargo.site/t/original/i/b6c40af73ecbf67b5a552ae8267ba530d9ed0d3634d5ee62ccbca3afc4414081/Screen-Shot-2021-04-05-at-12.16.56-PM.png)
![](https://freight.cargo.site/t/original/i/76677f077293606a9b04894c82a04f5aa869b21958822b02f3f6b35f8b439709/Screen-Shot-2021-04-05-at-12.17.27-PM.png)
![](https://freight.cargo.site/t/original/i/809d1ed527ceae622930170918c06ad4abe4f9d54214480a1e00d88eced84f5f/Screen-Shot-2021-04-05-at-12.18.10-PM.png)
![](https://freight.cargo.site/t/original/i/a844289dc6fae05537a00339ac65fc6055a34b25179a09af56562655961b6ab4/Screen-Shot-2021-04-05-at-12.20.00-PM.png)
![](https://freight.cargo.site/t/original/i/a5a5fea3d80f94f6d0a4d4f9e6492059153f6b4fe748590a27cf8f24805ad089/Screen-Shot-2021-04-05-at-12.22.05-PM.png)