To prove that Cracker Barrel’s care is tossed, baked and fried into everything they do, we created a :30 national TV spot featuring it as their secret ingredient. And we’re proud to have brought a little care into their new logo outro, too, introducing a new wave of inclusivity to the brand.
:30 National TV Spot
New Logo Outro
A look into the outro shoot (Because it’s wholesome)
My role: Worked alongside my writer and our team of CDs, ECDs, and junior teams.