Cracker Barrel

To prove that Cracker Barrel’s care is tossed, baked and fried into everything they do,
we created a :30 national TV spot featuring it as their secret ingredient.
And we’re proud to have brought a little care into their new logo outro, too, introducing a new wave of inclusivity to the brand.

:30 National TV Spot

New Logo Outro

A look into the outro shoot (Because it’s the wholesome content you need)